Exposed brick, polished concrete, high industrial ceilings and forty members on calls at once. The aesthetic that sells memberships is often the exact opposite of what makes a room comfortable to work in — and unlike a conventional office, everyone in a co-working space chose to be there, so they notice, and they leave a review.
How you know it is the room
- Phone booths are permanently queued while the open floor sits half-used
- Members wear headphones even when not on a call, just to concentrate
- One loud call derails the whole floor's focus
- New-member tours mention the noise before anything about the desks
Why it happens
Exposed brick and concrete are the two most reflective common finishes there are — chosen for the look, not for what they do to a voice.
An open floor plan with no internal walls means every call, laugh and coffee-machine grind shares the acoustics of the whole space.
Members self-select toward focused work, which makes the same noise level feel more disruptive here than in a conventional office where a shared soundscape is at least expected.
Typical co-working floor
20 × 15 × 3.6 m, about 1,080 m³ — polished concrete floor, exposed brick walls, exposed services ceiling.
Around 0.5 to 0.7 seconds is the usual aim for an open floor mixing focused work and calls — similar to a good open-plan office, tighter than most co-working spaces actually measure.
Every way to get there
Any one of these on its own, or a combination. We do not sell any of it.
- Acoustic baffles or rafts across the open floor's ceilingabout 130 m²
The highest-impact single move on an exposed-services ceiling this size.
- Fabric or felt panels on exposed brick runsabout 75 m²
Brick is one of the hardest common finishes there is — even partial coverage moves the figure a lot.
- Acoustic booths or pods for calls4-6 units
Doesn't change the open floor's own reverberation, but removes the loudest source from it.
- Soft seating and rugs in breakout zonesabout 55 m²
Doubles as furnishing members actually want, not just a treatment line item.
Indicative figures for the example room above, from the same method the report uses. Your room will differ — that is the point of checking it.
Now do it for your room.
Four questions, sixty seconds. Free to see whether you have a problem.
Check my room →Questions people ask
We already have phone booths — isn't that enough?
Booths remove individual calls from the floor, which helps, but they don't change the open floor's own reverberation — the ambient noise level everyone sits in all day. Most spaces need both.
Will acoustic panels clash with the exposed-brick look?
Not necessarily — felt and fabric panels are now a normal part of that aesthetic rather than a cover-up, and partial coverage (rather than boxing the whole wall in) tends to read as intentional.
Is this worth it if churn is really about price, not comfort?
Price gets someone to sign up. Comfort is a large part of whether they renew — a space members can't concentrate in is a space they eventually leave for one they can, whatever the price was.